If you are already using hashtags in campaigns through other channels, you can amplify these campaigns by including hashtags in your Facebook posts. Using hashtags to source questions and answers. TV stations are using hashtags on Facebook to source fan comments to read and discuss on air.
The Discovery Channel's 'Street Outlaws' uses on-air Facebook polling to allow fans to ask and answer questions featured throughout the episode with hashtags. Join conversations already happening within the community. Watch what the community is naturally doing and join in on the conversation yourself. ThrowbackThursday or tbt are popular hashtags naturally occurring in the community where users post old or nostalgic photos.
Best Practices. Popular hashtags can be effective. Instagram has interactive hashtags just as Facebook does. You can go to the search bar and type in a hashtag of your choice to find relevant content. The social media platform uses hashtags to put posts into different groups, allowing users to search for related content.
To eliminate the risk of losing visibility, users usually use nine or more hashtags in an Instagram post. It's also easy to hide these hashtags at the lower part of the caption so that they do not appear on the preview. On the other hand, Facebook is not as hashtag-heavy. Users searching hashtags on Facebook search are fewer compared to those on Instagram.
Rather use hashtags sparingly on Facebook, since you don't want your posts to seem spammy. Users on Instagram are used to many hashtags below a caption—Facebook users aren't. Hashtags increase the chances of your posts and pages being found easily.
More users may also be using hashtags on the platform due to linking their Instagram and Facebook accounts. Hashtags can be used to categorize content into themes and topics. For example, if you are posting about a global event, you can use a hashtag to make your posts discoverable to others following that event.
Use hashtags in the sentence naturally, while not repeating phrases. Much like Twitter or Instagram, marketers use both branded SproutSocial and popular social community MotivationMonday tags to tack on their posts. Such a tag is simple, clean and easy to remember. July 7th is going to be one incredible day of soccer. From sporting events such as the World Cup to NationalDonutDay, hashtags are totally fair game for topical content.
For example, this NationalSelfieDay post from Power Rangers was one of the top results for the tag, oddly enough. Posted by Power Rangers on Thursday, June 21, For example, brands like Redbubble randomly tack on nonsensical and humorous tags to their posts from time to time. Posted by Redbubble on Wednesday, June 27, This one goes out to all the cat moms and dads out there.
Posted by Redbubble on Saturday, June 23, Based on research on how to use hashtags , maximum engagement occurs on Facebook when only one tag is present.
A post shared by Adobe adobe. In the comment section, Adobe adds a number of additional tags such as diversity and graphic dozen among a dozen others.
CannesLions may have ended last week, but the conversation on DiverseVoices keeps going. Take a look at what the…. Posted by Adobe on Monday, June 25, And while double-dipping your content totally makes sense, so does tailoring your captions accordingly.
So on Fridays she encourages other page owners to promote their own page by posting it to the comments. These posts are popular, as you can see from the numbers. Kim uses multiple hashtags for Facebook Friday, so she must expect lots of traffic after searches.
But with the integration of Instagram, hashtags are brought over to Facebook much more than before and I believe their use is growing. Should businesses be using hashtags on Facebook? Why not? What if you had one person specifically searching for what your business offers and you gained an extra fan, lead or sale from that?
Use relevant keywords to your business and the audience you are trying to target. If you are a local business, use the name of your city too. Use tools like Hashtagify. That makes reading the sentence annoying. Instead, write out your whole post. At the bottom of the post, add the hashtags. Sample below:.
This example is from Mari Smith. Check your insights, folks. Do you think link clicks help your reach, too? FacebookTips FacebookMarketing. As it mentions on the "How do I use hashtags? I believe this is going to change and that the hashtag system will be as powerful as Twitter or Instagram's when it is fully ready and available. But, even though hashtags are not the same on Facebook right now, I do think there is still a good way to use them.
As a business, cross social platform branding is important. Since users might follow your brand on several social networks, I think it's good to use your "branding style hashtags" on each to keep them familiar. Here's an example: if you're doing a promotion that uses a hashtag on Twitter and Instagram, you will "brand" that hashtag to the users better if they see it being used on Facebook as well. This will encourage them to use it no matter what social network they are engaging on and will convert to more success on Twitter and Instagram.
You don't want to go overboard using hashtags on Facebook, like you see on Twitter and Instagram. But, it doesn't hurt to be prepared for the day Facebook does make their feature more similar to Twitter and Instagram. If you really want to make an impact with your social media marketing, sharing other people's great content is the way to do it.
By using the you can identify what people are sharing, what they are saying about the subject and even make new connections that you might not have made before! Although we associate hashtags primarily with Twitter and even Instagram, they can still be used on Facebook to help increase visibility of your posts.
I would avoid linking the same posts for both Twitter and Facebook as the language being used on both will be very different and would not have the same effect or results. If you are thinking about using hashtags for your content, one of the best ways to find out if the hashtag has any traction is to simply do a hashtag search using Facebook graph search. Type the desired hashtag into your Facebook search bar to reveal all the posts associated with the word.
Along with using hashtags with your content, it can also be a great way to cross promote webinars or live events across your other social networks.
This makes it easier for page admins to monitor the conversations on Facebook as well as other social channels under one key term. If you're not going to use them correctly, then please stay away! But if you are, well
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