In the online world, even a 5-second delay can cost a lot. Words are also powerful to evoke feelings in the minds of the shoppers. How colors are perceived is a subjective matter. It varies from one individual to another. A westerner will see white as a color of purity, while the Japanese will see it as a color of death or mourning. While developing a global marketing strategy, companies should give due attention to the color perceptions in different countries and cultures and incorporate the same for better conversions.
Whatever be the depth of color influence, there is no denying the fact that colors are all around us, and unknowingly we all make many purchase decisions coming under this subconscious grip of colors.
The psychosocial impact of color on decision making, inspiring, enthusing is an undeniable fact. This website uses cookies to deliver a relevant and personalized service. S and Privacy Policy These cookies are completely safe and secure, and will never contain any sensitive information. Industry report.
Effect of color on marketing While shopping, the most crucial factor that influences customer choice is the color of the product when compared to sound, texture, or smell. Effect of color on branding Color has a tremendous impact on branding. Consumer analysis based on color preferences Color influences the human minds profoundly and has a big say on their purchase decisions as well. Different colors and their effects on North American shoppers North American online shoppers show leanings to yellow, red, blue, orange, black, green, pink, and purple colors.
Color preferences by age and gender Study shows that blue scores as the popular color among all age groups and gender. More To Explore. Explore Related reccomendations. Researched by Brian and SaasScout team.
Prev Previous. Willis Wee. Founder at Tech in Asia. Aspires to build a company and product that people love. Reach me at willis[at]techinasia[dot]com. Comment now. Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product packaging or for your email marketing campaign, color has tremendous impact on all of us. This infographic examines the psychology of color and looks at some common associations of different colors.
Their infographic examines the psychology of color and looks at some common associations of different colors. Also, it is associated with trust and security; therefore, it comes in handy when trying to sell an item at a somewhat high price. Blue color has a way of boosting sales indirectly. This is usually done by quelling anxiety ahead of time. Contrarily, red color works by triggering the nervous system, thus, raising tension.
Blue does the exact opposite of this and triggers sales by calming you down and increasing trust levels. Thus, it is an excellent choice for websites that sell utilities like medicine, insurance, or finances. It is usually used as the background of these sites and also conversion elements like call to actions.
You will find blue color in most insurance and financial sites like PayPal. It uses light blue shades to represent security and freedom and dark blue shades to indicate a sense of intelligence and tradition. However, navy blue and royal Blue could also be used by financial industries to give a mode of sober security.
Additionally, blue curbs appetite and promotes productivity, while signifying peaceful nature such as water and clouds. However, just like other colors, its use should be optimum to avoid coming off as unfriendly or cold. You can use blue color against a white background as a conversion element; pair a lighter and darker blue shade to give a more readable text. Studies have shown that green color makes people more creative than their counterparts as it is associated with tranquility.
This color also triggers harmony in the brain and aids decisiveness by creating a balance. Asides its association with outdoor and the environment, it stands for go on traffic lights. Green conversion elements encourage purchases by making it seem to like permission rather than urgency. Also, green color is perfect as a call to action and buy button.
For instance, the Dell Company has a unique website that uses the right tone at the right time. They have red to indicate the special offers, blue color dominating the page, and green as their conversion element all on a white background.
This color is best used in contrasting colors and white spaces. It can also blend into sites where it is the primary color without being too loud. Green buy buttons are the best option if you would instead give your visitors the green light rather than a red alert sale.
Although the green color is used to alleviate anxiety and nervousness green room — a relaxing room used by television guests before going on air , overusing this color could signify moodiness and depression. Also, it could be accompanied by feelings of laziness and slowness; thus, moderation is advised when using this on your brand.
Purple is a color that represents royalty, wealth, affluence, and power. It is known as a color associated with wisdom, as it is said to stimulate creativity.
This color also connotes spirituality and imagination. Consequently, because of its appeal to the female folk, it is seen as the matured version of pink. As a result of this tag, when considering using this color, you have to be conscious of your audience. In marketing, purple is used to appeal to the female folk and used when trying to sell beauty products and luxury items. It is usually paired with yellow-green to give a splash of color and on black and white backgrounds as a color splash for conversion elements, menu items, and also branding.
You can use this color as a statement color for conversion elements and branding of sites that have a background color of light blue, cream, or brown color. You do this in a bid to exude competence and seriousness. It is commonly seen in financial businesses as well as some educational organizations.
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